New invite-only programme provides upfront financial incentives to accelerate customer acquisition, strengthen channel growth, and create long-term earning opportunities.
SALT LAKE CITY, UT – August 5, 2026 – CallTower, a global leader in delivering unified communications, contact centre, and collaboration solutions, today announced the launch of its new Upfront Advantage Partner programme, an exclusive, invite-only initiative designed to help partners accelerate revenue realisation and drive long-term growth through new customer acquisitions.
The programme provides participating partners with accelerated upfront commissions following the successful implementation and activation of eligible customer accounts, rather than requiring partners to wait for commissions to be paid out over the life of the contract term. The initiative applies to new customer agreements with qualifying multi-year contract terms and is designed to reward partners for securing long-term customer commitments.
“At CallTower, we continue to invest in programmes that help our partners grow faster and win more business,” said CRO William Rubio. “The Upfront Advantage programme gives partners faster access to earnings while preserving long-term revenue opportunities, creating a powerful structure that aligns with both partner success and customer retention.”
CallTower’s extensive portfolio includes solutions from Microsoft, Cisco, Zoom, and leading contact centre providers like Five9 and Genesys, allowing partners to offer a comprehensive set of cloud communications, collaboration, and customer experience technologies to organisations worldwide. The new programme further enhances the company’s partner ecosystem by providing additional flexibility in how partners generate revenue and invest in future growth.
The launch builds on CallTower’s broader channel strategy, which focuses on delivering industry-leading partner programmes, enablement resources, sales support, and incentive opportunities that help partners expand their portfolios and increase recurring revenue streams.
CallTower is a global leader in delivering cloud communications, contact centre, and collaboration solutions that empower businesses worldwide. Since 2002, CallTower has helped organisations modernise communications through integrated solutions including Microsoft Teams, Webex by Cisco, Zoom, and AI-powered CX technologies. With a platform-agnostic approach, global reach, and deep expertise in deployment, adoption, and support, CallTower enables organisations to connect, collaborate, and deliver better customer experiences.
