CallTower Brand Guidelines

Logo Guidelines

CallTower logo is the primary visual element that identifies our organisation. It should never be distorted in any way.

• Logo Composition: The logo consists of two elements:
  • Logo Mark: Represents connectivity, symbolised by a tower.
  • Word Mark: Text articulation in lowercase.
• Formats: Recommended formats include .eps, .png, .ai, .jpg, and .svg.
• Usage: The logo must not be distorted, scaled, or transformed. Proper spacing must be maintained between the logo and other elements.

colour Palette

CallTower’s primary colour is green. This colour is recognisable identifier for the company. Secondary colour is blue.
These are dominant colours for external and internal visual pieces.

Primary colours

• Dark Mode:
  • Neon Green: #B7FF00 (RGB: 183, 255, 0)
  • Cyan: #00EEFC (RGB: 0, 238, 252)
  • Seafoam Green: #08F3A9 (RGB: 8, 243, 169)
  • Blue: #0658FC (RGB: 6, 88, 252)
• Light Mode:
  • Kelly Green: #6BBC15 (RGB: 107, 18, 21)
  • Light Blue: #29ABE2 (RGB: 41, 171, 226)
  • Seafoam Green: #08F3A9 (RGB: 8, 243, 169)
  • Blue: #0658FC (RGB: 6, 88, 252)

Printing colours

• On Black:
  • Bright Green: CMYK: 30, 0, 100, 0 (PMS: 2297 C)
• On White:
  • Kelly Green: CMYK: 62, 0, 100, 0 (PMS: 360 C)
  • Cyan: CMYK: 57, 4, 3, 0 (PMS: 2985 C)
  • Seafoam Green: CMYK: 60, 0, 36, 0 (PMS: 333 C)
  • Blue: CMYK: 84, 49, 0, 0 (PMS: 3005 C)

Grayscale colours

CallTower’s accent and grayscale colours are not recognisable identifiers of the company.
They need to be used as a complementary to our primary colours

• Black: #161616 (RGB: 22, 22, 22)
• Charcoal: #232323 (RGB: 35, 35, 35)
• Dark grey: #353535 (RGB: 53, 53, 53)
• grey: #999999 (RGB: 153, 153, 153)
• Light grey: #B6B6B6 (RGB: 182, 182, 182)
• Off-White: #F4F4F4 (RGB: 244, 244, 244)

Typography

• Font: Arial
  • Designed in 1982 by Robin Nicholas and Patricia Saunders.
  • Simple and easy to read at various sizes.
• Header and Subheader Options:
  • Subheader Option 1
  • Subheader Option 2 (50 PT Tracking)
• Paragraph Example:
  • Lorem ipsum placeholder text provided for paragraph formatting.