Topic 2: Webex Calling by Cisco — Powered by CallTower, Voice & Advanced Workflows
Audience: IT leaders, Cisco customers, regulated industries, enterprise environments
Ideal Use Case: Hybrid cloud, legacy PBX migrations, mobile-first workforces
Goal: Educate → Engage → Qualify → Convert
Format: 4-email campaign with progressive funnel depth
Cadence Recommendation: 5–7 days between sends
Partner Best practises: How to Run This Campaign Successfully
1. Campaign Setup & Tools
Partners can deploy this campaign using common email and CRM tools, including:
- Email platforms: HubSpot, Mailchimp, Constant Contact, Marketo
- CRM integrations: Salesforce, Microsoft Dynamics, HubSpot CRM
- Landing pages: Native tools in your email platform
Setup tips
- Create one master workflow with conditional branching (opens/clicks)
- personalise with:
- First name
- Company name
- Industry (if available)
- Use plain-text buttons or strong hyperlinked CTAs (often perform better in B2B)
2. Targeting & List Strategy
- Start with existing customers or warm prospects
- Suppress:
- Competitors
- Internal domains
- Segment if possible:
- Microsoft-heavy organisations
- Remote/hybrid workforces
- IT-managed environments
3. Optimization & Testing
- A/B test:
- Subject lines (clarity vs. curiosity)
- CTA phrasing (Learn More vs. Watch Now)
- Send emails during:
- Tuesday–Thursday
- 9–11 AM local time
4. KPIs to Track
| Funnel Stage | Key Metrics |
| Awareness | Open Rate, Bounce Rate |
| Engagement | Click-Through Rate |
| Consideration | Time on Page, Webinar Views |
| Conversion | Demo Requests, Meetings Booked |
Use click behaviour to trigger sales follow-up after Emails 3 and 4.
The 4-Email Drip Campaign
Email 1 – Awareness
Funnel Stage: Top of Funnel
Subject: Is Webex doing enough for your business calling?
Preheader: Collaboration is easy—enterprise calling takes the right partner.
Body Copy:
Hi {{First Name}},
Webex by Cisco is a powerful collaboration platform trusted by organisations worldwide. But when it comes to enterprise-grade calling, the experience depends heavily on how Webex is deployed and supported.
Many organisations don’t realise Webex Calling can replace traditional phone systems entirely—while still supporting global users, legacy environments, and mobile workforces.
With the right carrier partner, Webex becomes more than meetings and messaging.
???? See how organisations modernise calling with Webex and CallTower
CTA: Learn More
Suggested destination: PDF: Webex One Pager
Email 2 – Engagement
Funnel Stage: Early–Mid Funnel
Subject: One calling platform. Global reach. Webex with CallTower
Preheader: Enterprise voice without on-prem complexity.
Body Copy:
{{First Name}},
Modern organisations Webex Calling—when paired with CallTower—delivers:
- Cloud-connected PSTN across global locations
- Flexible deployment options (multi-tenant or Dedicated Instance)
- Enterprise-grade reliability, resiliency, and support
Whether you’re migrating from Cisco UCM or starting fresh in the cloud, CallTower simplifies the process while preserving critical workflows.
???? Explore how organisations deploy Webex Calling successfully CTA: Watch Overview
Suggested destination: Certified Calling Provider – Webex Calling Consultation
Email 3 – Consideration
Funnel Stage: Mid Funnel
Subject: Webex is powerful. Execution is everything.
Preheader: The difference is in how the platform is delivered and supported.
Body Copy:
Webex Calling is a powerful platform—but success depends on execution.
CallTower extends Webex with:
- Business SMS/MMS
- Compliance call recording
- Webex Go for mobile-first users
- Advanced analytics and contact centre integrations
Instead of juggling multiple vendors, organisations get one provider for voice, support, and strategy.
???? Discover what CallTower adds to Webex Calling
CTA: Explore the CallTower Difference
Suggested destination: PDF: Webex One Pager
Email 4 – Conversion
Funnel Stage: Bottom of Funnel
Subject: Ready to modernise your Webex calling strategy?
Preheader: Let’s map the right deployment for your environment.
Body Copy:
{{First Name}},
Every Webex environment is different—legacy systems, global locations, compliance needs, and mobile users all matter.
CallTower helps organisations design, deploy, and support Webex Calling in a way that fits their business today—and scales for tomorrow.
???? Schedule a Webex Calling consultation
CTA: Book a Webex Consultation Certified Calling Provider – Webex Calling Consultation
Suggested destination: Partner or CallTower consultation page
Final Notes for Partners
- All copy is fully editable
- CTAs can be swapped for:
- Partner-branded landing pages
- Shared CallTower assets
- Partner-hosted webinars or demos
- Sales teams should engage after Email 3 or 4 clicks
